Basic Attention Token Historical Data – 10 days And advertisers get better data on their spending. Users, who opt in, receive fewer but better targeted ads that are less prone to malware. Publishers receive more revenue because middlemen and fraud are reduced. This service creates a transparent and efficient Blockchain-based digital advertising market. The Brave browser knows where users spend their time, making it the perfect tool to calculate and reward publishers with BATs. Attention is really just focused mental engagement - on an advertisement, in this case. The token’s utility is derived from - or denominated by - user attention. The Basic Attention Token can be used to obtain a variety of advertising and attention-based services on the BAT platform, as it is exchanged between publishers, advertisers, and users. The utility of the token is based on user attention, which simply means a person’s focused mental engagement. The token can be used to obtain a variety of advertising and attention-based services on the BAT platform. It all happens on the Ethereum blockchain. Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users.
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